Boost conversion with 2D animated explainers…With its unique blend of creativity and storytelling, 2D animation offers a wide range of advantages that can elevate your brand and enhance internal collaboration. Let’s explore the key benefits of using 2D animation in both marketing and internal communications.
1. Engaging Visual Appeal
2D animation combines vibrant colors, dynamic characters, and visually appealing graphics to create a captivating visual experience. The lively and expressive nature of 2D animation can instantly grab the attention of your audience, making it an ideal medium for marketing campaigns. Whether it’s an explainer video, product demonstration, or brand story, 2D animation can bring your concepts to life in a visually engaging manner, leaving a lasting impact on viewers.
2. Simplified Message Delivery
Complex ideas and concepts can often be challenging to convey through traditional means. However, 2D animation allows you to simplify and streamline your message delivery. Through creative storytelling and visual metaphors, you can break down complex information into easily digestible and memorable segments. This not only enhances audience understanding but also increases the chances of information retention, making it an effective tool for both marketing and internal communications.
3. Versatility and Flexibility
2D animation provides endless possibilities for creativity and customization. From character design and background settings to the choice of visual style, 2D animation allows you to tailor the visuals to align with your brand identity. Whether your brand is fun and playful or sleek and professional, 2D animation can be adapted to suit your specific needs. Additionally, 2D animation can effortlessly incorporate changes and updates, making it a flexible medium for ongoing marketing campaigns and internal training materials.
4. Increased Emotional Connection
Humans are naturally drawn to stories and characters, and 2D animation excels at creating emotional connections. By incorporating relatable characters and compelling narratives, you can evoke emotions and forge a deeper connection with your audience. This emotional engagement can strengthen brand loyalty and influence purchasing decisions.
5. Enhanced Information Retention
Studies have shown that visuals are more effective in retaining information compared to text alone. 2D animation combines visual and auditory elements, creating a multisensory experience that enhances information retention. When used in internal communications, such as training videos or corporate presentations, 2D animation can ensure that crucial information is effectively communicated and retained by employees. This leads to improved knowledge transfer, increased productivity, and enhanced collaboration within your organization.
Check out one of our animated explainers below and see how you can boost conversion with 2D animated explainers.
