Using video as part of your marketing strategy is one of the most effective things you can do. Fact. Now, this might sound like a bold statement but it’s true: you’d have to have been living under a rock not to have noticed that the internet is full of video and it’s not hard to see why. Video has become the most important content marketing format for a number of reasons. With this in mind, we thought we’d explain why this is the case, while outlining how you can use explainer videos to increase traffic to your website, enhance brand recognition and more.
Why Video?
Video offers the perfect medium for presenting a wide range of information; from product details to staff training. This is because our brains are programmed to be drawn towards visual content and it’s much easier for us to process visual clues rather than language. As a result, you’ll find that most people – probably you included – would much rather watch a short film than read of block of text, regardless of how well written it is.
Video is also much more personal than text or talking and this is one of the reasons why it’s become such a popular marketing strategy. Now, we’re not saying that every explainer video has the power to evoke deep emotions and move an audience to tears, but it does offer a way to encourage an emotional response, whether this is interest, engagement, or the pleasure that comes with being entertained.
These days speed is everything and thanks to social media and our addiction to scrolling, we’ve come to expect the information we want in as short a time as possible. Explainer videos are designed to be short and to the point, providing powerful information in just a couple of minutes. This is what helps to make them so attractive as short videos are designed to say exactly what you want them to in a way that gets to the point and gets the message across.
How Will You Use Explainer Video?
Explainer videos are extremely versatile and at Catalyst Agency we’ve created short films to help our clients do everything from showcase new products and market their services, to explaining vital charity work or demonstrate technical capabilities. However you decide to use explainer videos, you’ll find they offer a versatile option that helps you reach your target audience in a unique and engaging way.
It’s worth saying that explainer videos are ideal for any type of business or organisation. You don’t have to sell an innovative or fashionable product; video can be used to explain who you are, what you do, what you believe in and what you’re offering. In addition, it also offers a great way to train staff, explain a complex idea or share what your customers love about you.
How Are Explainer Videos Made?
When we start work on a video project for a new client they often tell us that they’d been putting off using video because the process seemed daunting. We say feel the fear and do it anyway! Creating engaging explainer video content doesn’t require a massive investment and our friendly and approachable team are dedicated to working closely with our clients throughout the process. We can help you decide what you want to say and how you want to say it, whether this is through 2D or 3D animation, motion graphics or film. We’ve worked with businesses of all shapes and sizes, so rest assured that we’ll be here to guide you through the process.
