Internal Marketing Video Created for Global Professional Services Business

This project saw Catalyst Agency create an internal marketing video for the Private Client division of AON, a global professional services firm providing risk management, insurance, retirement and health solutions worldwide.

The Brief

AON were looking for a way to build awareness of their Private Client division and its services within the larger AON organisation. Video marketing offers an ideal way to get a message across and is perfect for use both in-house and as an approach to external marketing. With this in mind, the team here at Catalyst Agency provided end-to-end video production services for AON, including storyboarding, on-location filming, editing, motion graphics, music mixing, and mastering for a 90 second video.

The Solution

We filmed on-site at AON’s London headquarters, creating a video designed to highlight the Private Client team’s expertise in providing customised insurance and financial services to high net worth individuals.

The Outcome

The marketing video we created has been extremely well-received within AON and has since been featured on their social media channels. This successful collaboration has paved the way for further potential ongoing video content partnerships as AON aims to continue showcasing various divisions across the organisation. Overall, this project has enabled AON to effectively communicate the unique value of their Private Client services, whilst positioning Catalyst Agency as a trusted partner for impactful internal marketing video content.