Long-form video created to showcase the facilities and capabilities of private label product manufacturer
Group 55 is an award-winning manufacturer based in Chorley, Lancashire, specialising in personal care, pet care and home products.
The Brief
Group 55 were looking for a long-form overview video which would showcase their facilities and capabilities to the manufacturing sector. Once completed, the video would then be re-purposed for use on the company’s social media feeds.
The Solution
Longer form videos offer the opportunity to delve deeper into a brand’s story, providing comprehensive insights and building a stronger emotional connection with a target audience. This, in turn, can lead to increased trust and loyalty, ensuring that this type of video would offer Group 55 an effective way to market their expertise and capabilities. Our creative team provided a wide range of services for this project, including storyboarding, location filming, editing, animation, compositing, motion graphic overlay, music mix and master. We used our expertise to create a one minute company overview video, and two thirty second social media cuts.
The Outcome
Group 44 are pleased with the videos we’ve created and have since featured the longer video to impress potential clients at a trade show. We’re pleased to report that further collaborations between Catalyst Agency and Group 55 are pending.